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| COMPELling News, September 2015, Issue 10 |
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Chief Visionary’s Message
Sizing Up the Competition and
Matadors Running With Squirrels
This month’s speaker, Holly Green, taught us how to slow down to get a competitive edge and “win”. We learned that our brains are constantly filtering out information that is not consistent with what we “know” to be true. Readers who missed Holly, will not want to miss our next speaker Christophe Morin, back by overwhelming demand. See the next section to register for this event. The key to winning market share is to be different enough from your competition so that prospects will find more value in your products, services or solutions. How do you accomplish this? We learned four simple steps to gain a competitive edge from this article in Entrepreneur magazine.
1. Gather data on your competitors from their web site, brochures and social media pages. If you can, make a purchase and experience what it’s like to do business with a competitor.
2. Stretch beyond obvious competitors and find “perceived” competitors. Then gather data about them to prepare you to differentiate your business further.
3. Get feedback from your customers to understand what is important to them instead of guessing. You may be surprised to learn a feature or quality you are using to differentiate yourself is really not important to your customer.
4. Once you know what’s really important to your customers, beyond assumptions, find a way to do something that matters differently. FEDEX did this with it’s widely successful (and hilarious) “When it absolutely positively has to get there overnight” campaign.
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Take a moment to watch the short commercial below that demonstrates what happens when you take the competition for granted. Readers who enjoyed “Cowboys Herding Cats” will love “Matadors Running With Squirrels”.
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“Matadors Running With Squirrels”
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As always, we welcome your feedback.
All my best,
Steve Ramerini
Chief Visionary Officer
PS – What to know more about COMPEL’s trademarked “Wisdom at Work” programs? Click here or send us an email.
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Friday’s With COMPEL!
Pre-Registration is Required
The “WOW Factor” Is Included In All COMPEL Workshops
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Global Keynote Speaker Christophe Morin Is Back!
Learn and Practice the How to Pushing Your Customers’ “Buy Button”
October 16th – Preregistration Required
During this workshop, participants will not only learn but also practice some of the techniques Christophe has taught to nearly 100,000 executives worldwide. Participants will be able to immediately apply the techniques to improve their ability to influence, convince, persuade or sell: any audience, anytime. Learn more about this wildly popular workshop here.
Space is limited. Preregistration is required!
COMPELCEOs’ famous “Wow Factor” is included in all our workshops for free!
Date:
Friday, October 16th, 2015
7:45 am – 11:00 am
Location:
Four Points by Sheraton Plainview
333 S Service Rd, Plainview, NY 11803
(516) 694-6500
Fee:
Members – Free
Qualified CEOs and Business Owners – Free
Non-Members – $195
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Learn more about our COMPELling workshops here. |
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Register Now to Attend Long Island’s Most COMPELling Event 3rd Annual Business & Economic Summit
November 3, 2015 – Prepare to be “Wowed”
Keynote Speaker – Michael Allosso
“It’s Show Time!” – A Day in the Life of a Great Leader”
Learn how to conquer your greatest challenges and be your best every day. Michael Allosso is returning due to overwhelming demand for his skills, knowledge and insight. He is an award-winning professional director, actor, choreographer, writer, teacher and coach. Michael has mentored numerous upper level managers and has led workshops in dynamic communication with actors, lawyers, and business people in many arenas. His presentations to COMPELCEO members and guests in April were sell-out events.
You will not want to miss this event, which only comes around once a year.
7:45 to 9:15 – Registration, Breakfast Buffet, Networking and Business Expo
9:15 to 9:30 – Introductions
11:30 to 12:00 – Announcements and Recognitions
12:00 to 1:45 – Lunch , Networking, COMPEL Member Panel Discussion
1:45 to 5:00 – COMPEL “Test Drive” Meetings
Watch Michael in action here.
Date:
Tuesday, November 3, 2015
Location:
Melville Marriott
Fee:
COMPEL Members – free
Invited Guests, Qualified CEOs and Business Owners – Free
TAB, Vistage Members and Alumni – $195
Non-members – $395, $500 at the Door
Contact us to see how you can come for FREE!
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Special Thanks to COMPEL Summit Sponsors
Sponsorships are still available. Contact us to learn more.
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Meet COMPEL’s Newest Group Chair Eliatt A. DiLieto
We are pleased to announce that Eliatt A. DiLieto, CPA, CVA, has joined COMPELCEOs as a Group Chair. In addition to this new role, Eliatt will continue as President of Leadership Efficiencies, Inc. where he provides Executive Business Services including coaching and mentoring, leadership education, team building and organizational assessment. In making the announcement, Steve Ramerini, Founder and Chief Visionary Officer said, “Adding Eliatt to our team will enhance our ability to serve a growing number of members. In addition to being a CPA, Eliatt is a Certified Valuation Analyst and he will be able to use his experience to provide guidance and direction to our members on valuing their businesses for acquisition, succession and estate planning as well as business continuity.” Eliatt joins our “gold standard” group of COMPEL Chairs including Jack Signorelli, Russ Von Frank, Jeff Stern and Steve Ramerini. Learn more about Eliatt here.
Jack’s E2 COMPEL Group is comprised of business owners who have 5-25 employees and revenues in excess of $500K. The group recently worked on issues such as selling a portion of your business, using strategies to grow your business, and generally business growth type issues (recruiting, retention, getting the right candidates, etc.) Read Jack’s blog here. Jack will be speaking on October 15th to the Women’s Innovative Network – WIN and the presentation is “All I learned from Tony Soprano – How to Develop a Brand”.
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We Extend a Warm Welcome to Our New Members
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Marvin Soskil
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President, Owner, Brett Harrison Jewelry Brokers, Inc.
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Davi Tserpelis
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Senior Relationship Manager, Senior Vice President, Business Banking Division, Astoria Bank |
Have you ever felt like a “ Lost Puppy” out there? Click here to find a COMPEL group that fits you best and never tackle business issues alone again.
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Steve Ramerini
Founder & Chief Visionary
stever@compelceos.com
(516) 551-5093
compelceos.com
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