Speaker Articles: Christophe Morin Neuromarketing 101

NEUROMARKETING:  THE NEW SCIENCE OF HUMAN DECISION MAKING

Recent studies show that the average consumer receives nearly 10,000 selling messages a day. Yet how many of these messages successfully reach the part of the brain that decides?

Neuromarketing merges Neuroscience with Marketing to help target the part of the brain that drives buying decisions: the reptilian brain. This new science will help you create messages your customers will finally notice, understand, remember and value over those of your competitors! Neuromarketing now returns millions of hits on search sites. You can no longer ignore it, especially in tough market conditions!

BIOGRAPHY

With over 30 years of management and consumer psychology experience, Dr. Morin has a true passion for understanding why and how people buy. He has helped hundreds of companies reach new level of performance by applying cutting edge cognitive sciences. Christophe co-founded SalesBrain with Patrick Renvoise in 2002. Since the creation of SalesBrain, Christophe has delivered over 500 workshops and trained executives of 19 different nationalities. He holds an MBA from Bowling Green State University, an MA in Media Psychology and a PhD in Media Psychology with Fielding Graduate University in Santa Barbara where he is also a faculty member. He lives in Honolulu, Hawaii.

PARTIAL CLIENT LIST

Airbus, Alcatel, Areva, Axa, Ciena, Fairchild Semiconductor, First Internet Bank, GenesysLabs, GE Healthcare, Genesys labs, HarrisStratex, Hasselblad, Hitachi Data System, HP, Medtronic, Microsoft, Prudential, Rio Tinto, Siemens, Silicon Valley Bank, SunPower, Varian, Vistage International, Wells Fargo and many more.

AWARDS

2013 Vistage Malaysia Speaker of the Year Award

2011 Great mind award- Advertising Research Foundation

2009 AMA “Next Big Thing in Marketing” Award (2007 AMA recipient: YouTube)

2008 Vistage “Above and Beyond” Annual Speaker Award

TO LEARN MORE

www.salesbrain.com

www.youtube.com/salesbrain