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Why being great at what you do matters

No matter what industry you’re in, being a leader in your field and achieving success in business requires more than just hard work and determination. To truly succeed, you need to be great at what you do. Being great at what you do will not only make you a top contender in your industry, but it will also increase your chances of achieving success in business. John C. Maxwell once said the following about greatness, “One is too small a number to achieve greatness. No accomplishment of real value has ever been achieved by a human being working alone.” Greatness means different things to different people. Whatever your definition of greatness is, it will be difficult to attain it on your own. High expectations transcend all barriers. Have high expectations for yourself and set high expectations for the people around you. When you do this, you consistently show others that you believe in them, they will start to believe in themselves too!

Throughout history, people who are great at what they do have been highly regarded and respected. From ancient philosophers to modern day entrepreneurs, those who have achieved greatness in their fields have left an indelible mark on society. Their legacies have inspired others to work hard and achieve extraordinary things. Their incredible achievements demonstrate the power of excellence, and how striving for greatness can change the world. We must ask ourselves how does one measure success? The definition of greatness is subjective and depends on a variety of factors, from the individual’s own ambitions to the expectations of others. In many cases, greatness is defined by achieving a certain level of mastery within a particular field. It is important to remember that greatness doesn’t always have to be measured in material terms; it can also involve intangible accomplishments such as making a lasting impact on others.

Being great at what you do is essential for success in any industry. David Avrin, CSP, has argued that being great at what you do is merely the entry fee. It is expected by your clients and potential customers that you will be great. Otherwise, why are they doing business with you and not one of your competitors? Your reputation and what others say about you is equally as important as being great! With online reviews readily available, a review can be quickly seen by thousands. Avrin argues that being able to exceed the expectation and desires of clients or customers is a key component of success. If you want to be a leader in your industry, you need to set yourself apart from the competition and provide something that no one else can. Here are some tips on how to become a leader in your industry:

  1. Find Your Niche: Identify what sets you apart from the competition and leverage it. Whether it’s a unique skill set, specialized knowledge, or unique resources, use it to your advantage.
  2. Develop Your Expertise: Constantly strive to increase your knowledge and skill set. Keep up with trends in your field, attend workshops, and take classes if needed.
  3. Network: Connect with other professionals in your industry and create meaningful relationships. Establish yourself as a resource for them, and get advice from experienced people who have been in the business for years.
  4. Brand Yourself: Use social media and other digital outlets to promote yourself and establish yourself as a leader in the industry. Develop a strong online presence and market yourself effectively.
  5. Build Your Reputation: Offer quality services and products, be consistent with your brand image, and provide excellent customer service. Good reputation will spread through word of mouth and build trust between you and potential customers.

Every individual has the potential to achieve greatness. It is often fear and insecurities that prevent us from truly reaching our greatest potential. We all have doubts and insecurities and these things can often trap us and limit our potential. Taking small steps each day to achieve your goals, surrounding yourself with capable people and building them up will help you to accomplish extraordinary things. Trying to do things alone without the help and support of others is futile. Whatever your definition of greatness, create a plan that will allow you to achieve it.


Jamie Ramerini

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